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Better is the enemy of different

Marketing a product as "better" leads to feature comparisons that incumbents can win, while positioning it as "different" establishes a new category and problem definition, making the product the natural choice for that market.

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The Hidden Architecture of Progress

Civilizations coordinate human effort through cultural, institutional, and technological waves, which must synchronize for progress. AI may reshape these dynamics, emphasizing the importance of alignment across all layers for success.